OUR STORY
βITβS OUR HERITAGE. DEDICATED TO QUALITY BEEF FOR ALMOST TWO CENTURIES. ππ§βπ¦ π§ππ π’π₯ππππ‘ππ ππ₯ππ‘πππ π πππ§.β
OUR STORY BEGINS IN 1824
Through droughts, fires and flooding rains, our grit has paid off season after season. Back in the early days, our stations defined the frontier between coast and desert. βThe 1824 herd are born wild, free to range on vast native pastures in Australiaβs great Northern cattle country. Itβs the kind of place thatβll render you speechless. β
1824 is what you get from almost two centuries of craftsmanship and we donβt throw that word around often. This is real, primal meat. Herds thatβve been honed for generations with proven techniques and a knowing hand to thrive on the Australian range.
While times may have changed, the people who steward the land still have the same swagger and heart theyβve had for generations.β This is where the kids grow up, where bets are made, and wagers won. Where jackaroos and jillaroos learn the ropes, chase their first cow and make their name. Throw one on the grill and youβll be rewarded with a perfect meat β every time.β
Itβs our heritage, dedicated to quality beef for almost 2 centuries. Itβs the original branded meat. The care and passion of our people. Pride in our country, working hard, and playing hard. The home of Australian meat. β β All in the pursuit of better meat. 1824. β¨Since, well, 1824.